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New date announced for Elmer’s Big Heart of Kent Parade

Monday 22nd June 2020



Heart of Kent Hospice is delighted to announce the new date for Elmer’s Big Heart of Kent Parade.

Elmer and his friends will now be marching onto the streets of Maidstone to form the first-ever public sculpture trail in the County town on Saturday 19 June 2021 for nine weeks.

The Hospice, which during coronavirus is at the front line of supporting terminally ill people and their families in Maidstone and the surrounding towns and villages, took the decision to postpone the trail back in March. The decision to delay was to ensure the safety of residents and tourists and to enable the Hospice to prioritise its patients and local people being diagnosed with a terminal illness and needing care and support during the pandemic.

Sarah Pugh, Chief Executive at Heart of Kent Hospice said: “We are so happy to share this wonderful news with our local community.  Our Parade Partners, Sponsors and the Learning Programme schools are thrilled that we have been able to set the date, Saturday 19 June and they are as committed as we are to ensuring that Elmer’s Big Heart of Kent Parade  is even bigger and better in 2021.”

Ian Savage, CEO of Westerhill Homes said: “We are really looking forward to getting behind the Parade next year. After this year, I think it is even more important for the local community, businesses, and schools. Elmer’s Big Heart of Kent Parade is going to be an important part of Maidstone’s recovery from this pandemic and a much-needed boost for residents and tourists.  We are proud to be the Presenting Partner.”

To find out more about the trail visit https://elmermaidstone.co.uk/art-parade/– there is still chance to involve your school and business in this mass-participation event.

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